The smartphone manufacturers appear to have left the GST sadness behind. The smartphone market of the country saw intense sales at the time of the latest festive season. Shipments of smartphones in India crossed a record high of 39 Million units at the time of the quarter three of the 2017, as per IDC’s (International Data Corporation) recent Quarterly Mobile Phone Tracker. The shipments witnessed a development of 40% from the last quarter and a strong 21% expansion from the similar period previous year.
In what seemed like coming for a couple of months now, Xiaomi, the Chinese smartphone maker, is now parallel with Samsung at leading slot in the smartphone market of India. Xiaomi and Samsung led the smartphone industry in the quarter with each owning 24% share in the market. Aggressive costing of Xiaomi made the company an obvious winner in trading devices on direct Internet platform and e-tailers. The offline expansion of the brand via mi stores and favored partner program is also getting a fine response since its shipments increased 2x from the previous quarter.
The rivalry among the leading 5 vendors additionally strengthened to capture a bigger portion of 72% of the handset market in comparison to 50% a year back. “In the coming couple of quarters, both Xiaomi and Samsung might need to additional reinforce their channel play and considerably differentiate their goods on quality and technology to fight and sustain for leadership in this overexcited competitive market for smartphone,” claims Senior Analyst at IDC India, Upasana Joshi, to the media in an interview.
The quarter also witnessed various other firsts for the handset market in India. One, the smartphone shipments of India contributed for 10% of the worldwide smartphone shipments in a quarter for the first time ever. Two, the in general mobile handset registered a 30% QoQ (quarter-on-quarter) expansion, biggest chronological expansion ever in India with over 80 Million of mobile handset shipments in the quarter three of 2017.
The several rounds of e-tailers for online sales and festivals in the month of September and August resulted in healthy growth in the smartphone segment.